7x more to acquire than retain Tue | 16 August 2016
"It cost 7 times more to acquire a customer than to retain one." - HubSpot. Tao of Shop gives you a solution that focuses on increasing revenue by up to 20% from your current base of customers. With Spring Singapore's ICV, it's free in the 1st year. ... Read more
PDPC new reference guides Fri | 22 July 2016
The Personal Data Protection Commission Singapore (PDPC) has published new general reference guides on 20th July 2016.

These are guides for:
* Building Websites for SMEs
* Securing Personal Data in Electronic Medium
* Disposal of Personal Data ... Read more
A path less travelled Thu | 23 June 2016
Reading about the recent demise of Ensogo. I can't emphasize this enough... technology is only a means to an end. Tao of Shop has always been ahead of the curve and avoided a "me-too" mentality in both our product development and customer ... Read more
Predictive marketing is here Thu | 16 June 2016
Predictive marketing.. the future is here. You just need to know where to look.. "Machine learning software processes diverse behavioral data including page views, check-outs, add-to-cart events and search queries on a website. Customer ... Read more
Is loyalty dead? Thu | 16 June 2016
Loyalty programs are a means to an end, and not the end itself.. "Is loyalty dead? Probably not. But is it monogamous? Also, probably not. In a market driven by competition and where consumers are pampered with price cuts and bold bright discounts, ... Read more
Do you know... Fri | 10 June 2016
how many retailers or F&B brands actually use the data captured from a loyalty program to achieve personalized marketing... the answer is very few do.

A true loyalty program is about coupling customer's ID to their transactions and the insights ... Read more
Bakerzin SG mobile app launch Tue | 26 January 2016
If your New Year resolution includes indulging in a well-deserved treat, here’s what’s going to fit the bill just right. Purchase these Bakerzin’s Chinese New Year goodies before they run out!

To sweeten the deal, download the newly ... Read more
Every gem tells a story Thu | 14 January 2016
What a sparkling start to 2016 as we launched the revamped website for La Putri! La Putri is a couture jeweller renowned for its exclusive bespoke creations.

If you’re an individual looking for a piece like no other, visit laputri.com to ... Read more
We're exhibiting here! Thu | 29 October 2015
Tao of Shop will be exhibiting at the CapitaLand Mall Asia Biz+ Conference 2015!

We will be showcasing how you can engage your customers in real-time, when and where it matters.

Look out for our booth; our team would be happy to demonstrate ... Read more
Bakerzin Mooncake 2015 Wed | 26 August 2015
Once you've tasted the ultimate mooncake selection, there really is no reason to search further. Bakerzin's sought after range is out with Early Bird Discount available for mooncake purchases made online from 12 - 31 August 2015.

Credit card ... Read more
SCCCI SME conference, Suntec Sun | 23 August 2015
Were you one of the many growing businesses we met at the Think Creatively, Act Innovatively SME conference! 19-20 August 2015?

Tao of Shop along with partner SingTel participated in this exciting event catered for SMEs with the key focus on ... Read more
Commune eStore launch Wed | 12 August 2015
Known for their eco-friendly furniture designs, where talented designers from across the world form a rich, cross-cultural melting pot of inspiration, Commune launched their revamped website at http://www.thecommunelife.com/ in August.

The Tao ... Read more
Rethink Shopper Marketing Mon | 29 June 2015
"Rethink Shopper Marketing" was the theme of this day-long forum, featuring some of the region's top brands and eCommerce providers sharing their Omni-Channel retail experience.

Tao of Shop with SingTel was there, not to miss out on the action. ... Read more
Omni Channel Retail: #ProjectB Fri | 26 June 2015

“We must have a slice of Bakerzin's cake. As stress cannot exist in the presence of some yummy cakes.”

With Bakerzin's revamped website that looks as delectable as its famous confections, we had web traffic hitting a new high ... Read more
How to win in omni-channel Fri | 12 June 2015
More tools, more data, less noise to win in omni-channel.

Chong Lee Fong, director of product marketing for emerging businesses at Singtel on her thoughts on omni-channel marketing, and what’s ... Read more
Omni Channel Retail Part 1 Fri | 5 June 2015
April saw the launch of the GNC Live Well website, a project that had our development team busy for a good period of time. Integration work was no piece of cake, with very customized requirements. We took to the challenge and it was well worth the ... Read more
New Tao Of Shop brochure Wed | 22 April 2015
Our new Tao of Shop SingTel brochure is fresh out of the oven! Find out our latest packs and offerings from your nearest Singtel outlet or Singtel MyBiz.
Tao of Shop SingTel bundle Tue | 17 March 2015
Tao of Shop is now bundled with SingTel Biz WiFi Pack! If you need to provide WiFi for your customers in addition to engaging, selling and rewarding them on your very own branded mobile apps ... this is the pack for you! Tao of Shop is now bundled ... Read more
Bakerzin CNY site launch Wed | 28 January 2015
Gong xi Fa Cai! Happy New Year!!

It's been such a pleasure for Tao of Shop team to be working with Bakerzin once again on their brand new CNY microsite. *Click on the link to visit their site!

Check out their pineapple tarts if you have not! ... Read more
Powering Women in Business Wed | 7 January 2015
We seize on any opportunity to demystify Omni-Channel Retail. Tao Of Shop is honored to be part of the Powering Women in Business 2014 event, organized by The Athena Network Singapore, Asia-Pacific’s Leading Business Community for Female ... Read more
Happy Holidays ! Wed | 24 December 2014
Happy holidays from the Tao Of Shop team! Here's wishing everyone a wonderful festive season and a happy new year !
Bakerzin's Xmas site launch Mon | 22 December 2014
Tis the season to be jolly and jolly it is!

The Tao of Shop team thoroughly enjoyed worked working on Bakerzin's new Christmas microsite http://rewards.bakerzin.com/

Come check out the Christmas delights created by Bakerzin's culinary whiz ... Read more
Reinventing Retail with ToS. Fri | 3 October 2014
Have you checked us out at SIRS Annual Industry Practitioner Seminar organised by SIRS(Singapore Institute of Retail Studies)?

The event was a great success! To those who did not managed to turn up.. Here's a quick recap what this event is ... Read more
Retail bank's new sweetheart Thu | 4 September 2014
Have you check out Retail bank's new darling?

You have guessed it - That's right! it's Omni Channel!

Multi channel is an old hat trick now, everyone is moving forward to learn new tricks. Find out more about how the new sweetheart, Omni ... Read more
What makes Omni successful? Thu | 4 September 2014
Just e-commerce alone is not enough to stay competitive with the other brands.

Studies has shown that physical stores play just as important role as any other multi channel retailing.

Check out more from the link below.
Before going OmniChannel.. Thu | 4 September 2014

The term “omnichannel experience” burst on the scene last year as the next step in the evolution of customer engagement",

But, what exactly is it that you must do.. to make sure this method is extremely useful to you.
ToS @ Expo w/ Singtel & SCCCI! Fri | 22 August 2014
First of, thank you SCCCI for holding another Annual SMEs Conference & Infocomm Commerce Conference for SME this year, 20/21 Aug 2014.

The event was a blast! (We were located in the centre with SingTel!, you can't possibly missed us!)

Even ... Read more
ToS is on SINGTEL myBUSINESS! Mon | 11 August 2014
Tao of Shop offers you with your own branded ready-to-run mobile app, web microsite and social media, that engage customers with content, coupons, eCommerce and rewards, on one single platform.

Find out how our solutions could benefit your ... Read more
Tao Of Shop in 90 seconds Thu | 31 July 2014
Check out our Tao Of Shop explainer video in 90 seconds !

Find out how you could ENGAGE and INCREASE CONVERSION while customers are in-store, and transform the shopping experience into a social and interactive one.
Tao Of Shop posts Thu | 24 July 2014
July 16 - Fret not if you missed TAO OF SHOP in the Singtel SME Biz Solutions Conference 2014.

Here are some of the highlights from the event!