Believe it or not, the genesis of Tao of Shop started more than 10 years ago - before the birth of the term "Social Media" and Facebook, Twitter, Wordpress, YouTube, etc. In 2002, I created MoBlog, probably the world's 1st mobile blogging platform during my stint at SingTel.
As I continued to pioneer social / digital networks, communities and communications platforms at Samsung and Nokia later on, there were few back then who understood how user content , communities and technology came together.
Thus in 2009 when social media marketing hit a tipping point, I started Pepperconn. Over the next 4 years, our clients listed below gained from our expertise and innovation.
The biggest hurdles were faced by brands who had a retail presence or physical locations - eg. shop owners, malls, F&B operators, etc. Simply because digital channels and physical channels were operating in silos - both within business organizations and consumer data / interfaces.